Purchased from funds provided by Peter und Irene Ludwig Stiftung, Aachen
Montage of 48 images, melting emptied videograms from The Fountainhead, showing stereotypical and almost abstracted modernist architectural views from New York, with inscriptions, extracted from the original script of the 1949 film. Those sentences are the main ideological affi rmations stated personally by the hero in the plot, but in this work, Société Réaliste has systematically transcripted them into a plural form and to the future tense, turning an individualistic discourse into a generalized and prophetic one. Those inscriptions are made in a font designed by the artists and entitled Falling Haus, hybridization of Frank Lloyd Wright’s font, named Exhibition, and Josef Albers’ globalabstract font, Universal.