Johnson and Johnson: Top 5 State Employees (2018 (original Estonian work: 2009))

unique computer print
Gift of the artists, 2019
Keywords

Their name also borrowed from a multinational company, the Johnson and Johnson artist duo prefer appropriating tools of media and visual communication – charts or newspaper format –, which they employ in their criticism of the capitalist system and its institutions. Their approach is characterised by parody and a sort of melancholic fatalism, commenting on the everyday problems of Estonia – a country now getting along as an EU-member –, as well as every ex-socialist county in the same situation. Originally the illustrative chart Top 5 State Employees was part of an installation imitating an old classroom, first exhibited in 2010 in Tallinn. As if in a combined math and geography class, our rather creative task would have been to calculate and plot on a map how many kilometres the top five Estonian state employees can make from their salary in a given time. The class is over, the results already on the chart: the CEO of the Estonian state energy company can make it as far as Barcelona in Europe’s opposite corner, while those living off average salaries barely get to the state border, covering a mere 240 km, and those on minimal wage only 81 km, which means they never even make it out of their region. What else would this be than an ironic criticism of current political and economic ideologies: the analysis pretends to be a legitimate overview of the aptitude and social contribution of each social group. Not only does this work turn the relation of wages and performance inside out when it deduces performance from wages, but cynically, it even transforms that into physical performance: sport results. The report’s sphere of meaning is further enhanced if we relate it to the educational system: what should we study if we want to become useful